In the 1800s, "Babà", these mouthwateringly sticky brioche buns quickly gained popularity in Southern Italy. Despite their somewhat aristocratic beginnings, Babà is now a very "democratic" dessert that can be found on Neapolitan tables throughout the year and on special occasions. “Babà”, one of Naples' (Italy) finest sweet treats, is soaked in a citrusy rum syrup, (Single Portion). A sweet escape from the ordinary.